During the summer of 2004, Terry was a key
part of the launch of the new Five Hundred and
Freestyle products for the Ford Motor Company.
Terry's responsibility was an in-depth
technical review of unique under-the-skin
features of these two new products.
One of the major new technologies was Ford's
first continuously variable transmission or
CVT. After using only his hands and words to
explain how this component functioned, it
became clear that the message was not being
made well enough. Terry determined that a
better way was needed for the sales consultants
to adequately understand the technology.
A visual aid was needed, but none existed,
so he set about creating one. Terry
didn't know how to create an animation, so he
learned a new software tool and ultimately
created a technically accurate visual aid.
The result was so
effective, it was adapted for use on the
Mercury Montego launch tour that Fall.
Click here to see the
animation he created.